A satirical take on conference realignment: “Big East” changes name to “Big”

Big East Conference commissioner Phillip Bray recently announced a planned Big East expansion, and a corresponding change in conference name.  The league will be dropping the word “East,” and will now simply be known as “Big” or "Big Conference."  Bray attributed the name change to recent conference realignment.  “With the Big East likely to pickup the Big Twelve Conference leftovers of Kansas, Kansas State, Iowa State, and Baylor, the name ‘Big East’ is no longer accurate, honest, or ethical,” Bray insisted.