Friday, July 4, 2014

Bad Business

TV viewing with Knight
Some marketing campaigns are so bad or so embarrassing that you wonder how they ever got off the ground.  One ad that makes me flat-out angry every time I see it is the Time Warner Cable series, where former football coach Bill Cowher walks into a family’s home and just starts talking to them about TWC’s services.  In one commercial, the marketing geniuses behind the ad actually have the nerve to make Cowher read this line: “You shouldn’t have to buy what you don’t want.”  This from the company that makes me buy an entire package of cable channels just so I can get ESPN and FX.