Some marketing campaigns are so bad or so embarrassing that you wonder how they ever got off the ground. One ad that makes me flat-out angry every
time I see it is the Time Warner Cable series, where former football coach Bill
Cowher walks into a family’s home and just starts talking to them about TWC’s services. In one commercial, the
marketing geniuses behind the ad actually have the nerve to make Cowher read
this line: “You shouldn’t have to buy what
you don’t want.” This from the company that makes
me buy an entire package of cable channels just so I can get ESPN and FX.